FINALLY, A THINNER YOU

Make the scale a welcome morning friend eating cookies ! Dr Siegel’s Cookie Diet just may be the answer you’ve been looking for. The Doctor has treated 500,000 overweight patients and developed this special cookie formula to help those who needed to lose the weight the most.

Dr Siegal’s Cookie Diet Click On any Cookie Diet Box To Go to Dr. Siegal’s Site

Dr. Siegal’s COOKIE DIET™ Featured in Two-Hour E! Entertainment Network Special This Weekend

E! Entertainment Network Special Includes Interviews with Dr. Siegal’s COOKIE DIET™ Creator Sanford Siegal, D.O., M.D., and His Patients

Miami, FL (PRWEB) January 2, 2008 — Dr. Siegal’s Direct Nutritionals LLC, the global distributor of Dr. Siegal’s® COOKIE DIET™ products and operator of the CookieDietOnline.com web site, today announced that Dr. Sanford Siegal’s 33 year old weight loss system and hunger-controlling meal replacement cookies, shakes and soup will be featured in a two-hour THS Investigates special on E! Entertainment Network this Saturday at 5pm and Sunday at noon and 8pm EST. The cable network recently spent a day in Dr. Siegal’s Miami clinic speaking to patients who’ve lost weight on the cookie-based diet system developed in 1975 by the renowned physician, author, and obesity expert. Among the patients who were interviewed by E! were a married couple who together lost more than 100 pounds.

"I was flattered when the True Hollywood Stories producers at E! asked to spend a day at Siegal Medical Group observing how we’ve used Dr. Siegal’s® COOKIE DIET™ in our own medical practice for more than thirty years. I know that E! focuses on entertainment rather than news so I was impressed by the producers’ eagerness to understand the science behind what has been a very successful weight loss system, " said Dr. Siegal. "We talked for hours, not just about Dr. Siegal’s® COOKIE DIET™ but also about the history of dieting going back more than a hundred years."

Dr. Siegal is frequently in the news. Over the years he has been profiled by ABC’s Good Morning America, New York Daily News, CNN, and Fox News Channel. Due to the recent resurgence of interest in hypothyroidism that was sparked by Oprah Winfrey, several media profiles of Dr. Siegal’s book on the subject, Is Your Thyroid Making You Fat? (Warner Books, 2000), are scheduled in early 2008.

"We haven’t seen the E! show yet but we’re looking forward to it. Given that we’ve helped more than a half million people lose weight safely during the past thirty-three years, we’re a little puzzled that they used the word ‘fad’ in the title," said Matthew Siegal, president and CEO of Dr. Siegal’s Direct Nutritionals, which distributes Dr. Siegal’s products worldwide. "Whenever you deal with the media, you have to be prepared for anything. Producers sometimes sacrifice accuracy for entertainment and ratings. We trust that the producers at True Hollywood Stories are conscientious people and that they will accurately present the Dr. Siegal’s® COOKIE DIET™ success story."

Dr. Siegal conceived the idea of a cookie-based diet in the early 1970’s while researching his book on the role of the hypothalamus in satiety and weight loss. Recognizing that hunger is the main reason why most diets fail, Dr. Siegal created a proprietary blend of amino acid food proteins that provides unusually strong hunger suppression per calorie. He baked his protein blend into a cookie and found that it enabled his patients to faithfully adhere to the reduced calorie diet that he prescribes and monitors. He later developed diet shakes and diet soup with the same hunger-suppressing quality. More than 500,000 people have since used the products, and hundreds of other doctors have provided them to patients in their own medical practices. Dr. Siegal manufactures all of his foods in his private bakery in Miami.

This Diet has been on the News a Lot here is some of what is being said:

Entrepreneurs
Bite Fight
Emily Schmall 11.17.08, 12:00 AM ET

Sanford Siegal created a diet fad in hunger-curbing cookies. Now he’s trying to protect his turf.

Once a week Sanford Siegal makes a late-night visit to a bakery in Miami. There, he mixes cookie batter. When he’s finished, 22 bakery workers pick up where he leaves off, stirring, baking and packaging 10 million cookies a year that Siegal, who keeps his exact recipe under wraps, sells for up to $1.50 each.

Siegal, 79, has been doing this for three decades. For most of that time the osteopathic physician sold the cookies, which are supposed to curb hunger, to dieters. This was such a below-the-radar outfit that for many years Siegal, who runs three Florida weight-loss clinics, sold his cookies without listing their ingredients.

In pitching Dr. Siegal’s Cookie Diet, as it is called, Siegal suggests people munch six of his bland, 90-calorie cookies a day–he sells a week’s supply for $59–instead of eating breakfast or lunch. They are then supposed to eat a low-cal dinner. Siegal shrugs off those who say this diet is unhealthy. "Isn’t it better to lose [weight] fast than not lose it at all?" he asks.

The cookie diet is now a fad. That means a lot of competition for Siegal. The less expensive Hollywood Cookie Diet is now sold by Duane Reade and Walgreens. Sasson Moulavi, a former Siegal franchisee, created his own diet-food-oriented business called Smart for Life Weight Management Centers. (This Boca Raton operation filed for Chapter 11 bankruptcy protection in September.)

Last year Siegal’s son Matthew, 45, decided to help his pop turbocharge his operation. Matthew launched a Web site called www.cookiedietonline. It now has 60,000 registered users and brings in slightly less than half of Siegal’s cookie sales, which totaled $7.2 million for the year ended in May. Pretax profit, according to the Siegals: $2 million. Siegal senior owns 60% of the Web-based company. His son owns the rest.

Expanding the operation beyond his own medical practice put Siegal within the ambit of federal food guidelines. That took some of the mystery out of the magical diet food: He has to list ingredients. They include wheat bran, egg white solids and microcrystalline cellulose, the last being a filler that isn’t completely digestible except by termites and other critters. Siegal, however, still maintains his dark-of-night mixing routine and hints that there are subtleties in the recipe not apparent from the ingredient list. "No one’s requiring me to tell all," he says.

Not that he’s reluctant to talk. Matthew has overseen a massive public relations offensive for his dad, getting him on 15 TV and radio shows this year. When Madonna mentioned on a radio show in April that an unnamed cookie diet had depressed her husband’s libido, the Siegals quickly claimed she was talking about Dr. Siegal’s–and debunked her suggestion.

The elder Siegal professes to be a little embarrassed by all the hype. "My enterprising son says the world has changed and this is what you have to do," he says. "I just don’t want to be a huckster."

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